[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Abbott Laboratories jobs](https://jobs.opennash.com/companies/abbott-laboratories/) · [Search jobs](/search/) Abbott Laboratories # Director, Franchise Strategic Marketing United States - California - Pleasanton Director $197,300.00 – $394,700.00 Marketing Listed on Abbott Laboratories’s official careers site. Listed as of October 20, 2026. Check that it is still open and apply there. [Apply on Abbott Laboratories’s careers site →](https://abbott.wd5.myworkdayjobs.com/abbottcareers/job/United-States---California---Pleasanton/Global-Director--Product-Management---Abbott-Heart-Failure_31134045) [OpenNash Jobs](https://jobs.opennash.com/) / [Abbott Laboratories](https://jobs.opennash.com/companies/abbott-laboratories/) / Director, Franchise Strategic Marketing ## Job description Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. ### JOB DESCRIPTION Want to play a leading role in redefining the future of Heart Failure? This opportunity plays a crucial role in driving care model innovation for heart failure. You will partner with the executive leadership team as we develop, refine and execute our hemodynamic monitoring franchise strategy for short and long-term growth. You will help develop and drive organic and inorganic growth strategies and tactically execute on the key insights your team delivers. Drive franchise-level decisions that are strategic, tactical, and operational. Focal point for the Division with regards to category market knowledge, planning and execution and achievement of business objectives. Responsible for the franchise and category lifecycle management, from generation of customer and market insights to concept and product/solution development and launch. Stays ahead of category competition both direct and indirect, able to understand implications and shape strategic decision-making. Anticipates new market demands and creation of new markets, provides leadership for product/concept justification during funding cycle to product development. Uses market research, customer input, internal stakeholder feedback and other means to ensure profitable and differentiated products are delivered to market. Ensures that appropriate customer requirements and design inputs are crafted to guide the development team. Provides leadership and direction to R&D and support organizations throughout development cycle (e.g., trade-off analysis across customer, financial and timeline impacts). Directs go-to-market strategy for new product launches, including definition of and segmentation of the market, targeting and positioning, new product reimbursement landscape and all aspects of the marketing mix (product, price, promotion, and sales enablement). Owns the product brand strategy and messaging architecture. Ensures launch and post-launch success by providing support to regional commercial organizations and on-market teams through successful launch. Participates in strategic planning initiatives such as portfolio management process and long-range strategic planning to ensure profitable growth opportunities are supported. Be a highly experienced leader and good people manager. ### EDUCATION AND EXPERIENCE YOU’LL BRING Required Bachelor’s degree required. At least 8 of progressively responsible brand and product management experience in a healthcare organization Ability to influence senior-level stakeholders and confidently recommend a point-of-view based on insights and data. Proven ability to develop and execute complex strategic business plans, proven effectiveness in financial and budget management. Data analysis and financial skills are critical. Record of successful talent development through direct or indirect reporting relationships. Ability to motivate, focus, and lead a diverse group of people; demonstrated effectiveness at developing talent throughout organizational levels. Excellent interpersonal skills to collaborate with a multitude of functions, outstanding communication and presentation skills. Strong analytical ability and understanding. Preferred MBA strongly preferred due to the business complexity and P&L responsibility of the position. Experience in Cardiac Healthcare The base pay for this position is $197,300.00 – $394,700.00 In specific locations, the pay range may vary from the range posted. ### JOB FAMILY Product Management DIVISION: HF Heart Failure LOCATION: United States > Pleasanton: 6101 Stoneridge Dr ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 25 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. ### EEO is the Law link - English [http://webstorage.abbott.com/common/External/EEO_English.pdf](http://webstorage.abbott.com/common/External/EEO_English.pdf) EEO is the Law link - Espanol: [http://webstorage.abbott.com/common/External/EEO_Spanish.pdf](http://webstorage.abbott.com/common/External/EEO_Spanish.pdf) ## At a glance - Posted by the employer: Not stated - First seen by OpenNash: Jul 10, 2026 - Last checked: Oct 20, 2026 - Listed for: 102 days - Location: United States - California - Pleasanton - Pay: $197,300.00 – $394,700.00[Apply on Abbott Laboratories’s careers site →](https://abbott.wd5.myworkdayjobs.com/abbottcareers/job/United-States---California---Pleasanton/Global-Director--Product-Management---Abbott-Heart-Failure_31134045) ## More jobs at Abbott Laboratories ### [Associate Staff Full Stack Software Engineer](https://jobs.opennash.com/companies/abbott-laboratories/jobs/b2aa83c7b0a0565b7714/) United States - California - Pleasanton ### [Buyer II](https://jobs.opennash.com/companies/abbott-laboratories/jobs/cfaaf4951000a7733869/) United States - California - Pleasanton ### [Director Product & Design](https://jobs.opennash.com/companies/abbott-laboratories/jobs/3c7cede1f681253f65f3/) United States - California - Pleasanton ### [Director, Franchise Strategic Marketing – Mechanical Circulatory Support, Heart Failure Division](https://jobs.opennash.com/companies/abbott-laboratories/jobs/5b3d1e95b48e9f4637cb/) United States - California - Pleasanton ### [Director, Human Resources – US & CALA (Canada & Latin America) Commercial](https://jobs.opennash.com/companies/abbott-laboratories/jobs/8b5a443cd2bb9f868986/) United States - California - Pleasanton ## Similar jobs at other companies ### [Director of Product Marketing, Strategic Events & Creative](https://jobs.opennash.com/companies/microsoft/jobs/fae31b8d141bc2c63790/) Microsoft · United States, Washington, Redmond ### [Associate Director, Franchise Marketing – Hemophilia](https://jobs.opennash.com/companies/sanofi/jobs/06836855e089f362e840/) Sanofi · Cambridge, MA ### [Portfolio Manager - Franchise Banking Director](https://jobs.opennash.com/companies/huntington-bank/jobs/dea7c35f0e6cd266ef7b/) Huntington Bank · Atlanta, GA Columbus, OH Charlotte, NC Pittsburgh, PA OH ### [Senior Director Marketing, HIV Franchise – Community Marketing](https://jobs.opennash.com/companies/gilead-sciences/jobs/b21c6da860ee9224f216/) Gilead Sciences · United States - California - Foster City ### [Director Consumer & Respiratory Precision Marketing – Flu Franchise](https://jobs.opennash.com/companies/sanofi/jobs/ca1c7c18794f346d17ca/) Sanofi · Morristown, NJ OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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